Case Study 06 WEAR TO PLAY

04.06.2024

WEAR TO PLAY is a collective intersecting sports and fashion to shed light on the intentional consumption of clothing. In the age of digitization, purchasing power is at our fingertips and clothing holds increasingly less personal significance. In efforts to have participants embody wearability in the most extreme way possible, guests participate in soccer games wearing their favorite everyday clothes, fulfilling the purpose of clothing being worn, loved, and played in. Kive's soccer collective encourages people to not sit on the sidelines and invites them to join our community in practicing sustainability through conscious consumption.

Creative Direction: Kive Studio Shot, Edited, Scored: Zach Sulak

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