Give a Flower to a Stranger.
→ Our "Give a Flower to a Stranger" video, directed by Elliot Sellers, captures the spirit of our Urban Eden event by using nature as a conversation piece. A simple flower becomes the impetus of human interaction and community building. In this visual concept, flowers serve as a simple, yet powerful gesture to connect strangers, offering unexpected moments of warmth in an urban setting. Through the exchange of a flower, we invite people to slow down and engage meaningfully with someone new..
Wear to Play.
→ Shot, edited, and scored by Zach Sulak, the "Wear to Play" concept video brings fashion and sport communities together, encouraging people to step off of the sidelines. It highlights community, playfulness, and the idea that clothes are meant to be worn and lived in. The concept pushes for conscious consumption and invites participants to fully engage by wearing their everyday clothes to play.
CD: Hyoeun Kang, Isabel Lotus, DP & Score: Zach Sulak, Assistant: Amy Kang, Styling Assistant: Kaila Hashimoto
Talent: Hyoeun Kang, Isabel Lotus, Josh Harasaki, Devin Desouza, Kaila Hashimoto, Liam Murphy, Oona Hartman